BLACKHAWK NETWORK

GIFTING AT SCALE.

Over 50 campaign deliverables for the WhatsApp Gifting launch. Hero films, cutdowns, stills, and paid social across four ratios and three markets from one AI production pipeline.

Tech | Online Gifting

The Brief

Launch WhatsApp Gifting across three markets with a full campaign library — hero films, cutdowns, stills, and paid social — at a scale and speed that traditional production couldn’t deliver.

The Answer

We built a single AI production pipeline that generated 50+ assets across four ratios and three markets simultaneously. Hero films, cutdowns, statics, and paid social. All consistent, on-brand, and done at a fraction of the time and cost of conventional production.

The Results

  • 50+ Total Deliverables
  • 3 Market Localisations
  • 4 Content Ratios

Race Win

Big Push

Hungry

Rainy Day

Bad Day

Little Wins

Want to start a project?

DON'T BE SHY