STELLA McCARTNEY

CREATURES OF CRAFT.

15 photoreal AI bird species art-directed from scratch. Composited with studio-shot celebrity photography for Stella McCartney's SS25 campaign. Months of VFX compressed into weeks.

Fashion

The Brief

Stella McCartney wanted a campaign that showcased the brand’s feather-free, sustainable approach to fashion while standing out visually. The goal was to create striking, attention-grabbing imagery that communicated the collection’s unique story.

The Answer

We created fifteen photorealistic species that exist only in an algorithm. Art directed from scratch. Composited with studio celebrity photography. A haunting reminder of what we stand to lose, delivered in weeks not months.

The Results

15 photoreal AI-generated bird species created and art-directed
Seamless integration of AI VFX with celebrity photography
VFX output delivered in weeks instead of traditional months

LAPTOP TO LAPDANCE

SAVE WHAT YOU LOVE

Each creature was choreographed to interact with Stella's global ambassadors - biologically plausible, emotionally resonant, editorially precise. Species design, colourways, and behaviour iterated in hours, not weeks.

CREATURES OF CRAFT.

The Brief

The Answer

The Results

DON'T BE SHY