MERCEDES-BENZ

STATIC TO MOTION.

AI-generated visuals for two large-scale holographic mesh displays at Mercedes-AMG Petronas F1 events. Production value that replaces weeks of CGI.

Automobile | Tech

The Brief

The client had high-quality, static lifestyle photography shot live in Korea and required a high-end brand film to support a global launch.

The Answer

SEED transformed a library of static lifestyle shots into high-definition video. By creating an AI-native motion pipeline, we up-cycled the static assets, and generated fluid, cinematic movement, extending the life of the original shoot into a premium video campaign. Lighting, colour-grade and style all maintained.

The Results

  • Maintained the lighting, colour grade, and style of the photography
  • £0 spent on travel, location permits, or on-site production crews
  • Transformed a library of static lifestyle photos shot in Korea into high-definition video

Behind the scenes:

Mercedes F1 Backstage 1
Mercedes F1 Backstage 2
Mercedes F1 Backstage 3

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