BON
MARCHÉ

Luxury e-commerce photography, generated at scale
BON MARCHÉ

CATALOGUE REIMAGINED.

[ CASE STUDY ]

A multimodal AI system producing e-commerce imagery at full catalogue scale. Multi-angle product shots, lifestyle images with AI-generated models, and video per SKU.

The Brief

Bon Marché needed to scale luxury e-commerce photography without the linear costs of traditional studio shoots. They required a high-volume solution to generate multi-angle product shots, lifestyle imagery, and video for their entire catalogue.

The Answer

We built a multimodal AI system that inverts the production equation. By ingesting a single product reference the system automatically generates 6+ high-fidelity assets per SKU, including diverse AI models, consistent multi-angle views, and motion video.

The Results

Bon Marché adaptive output

E-COMMERCE AT MACHINE SCALE, HUMAN QUALITY

Traditional e-commerce photography scales linearly - more SKUs means more studio time, more bookings, more post-production. Our system inverts that equation: one product reference generates every angle a buyer needs, plus lifestyle imagery and video. Quality is engineered into the system itself, not dependent on shoot days or team size.

[ PROCESS ]
01
PRODUCT INGESTION
Each SKU is captured or referenced through minimal input - a single flat-lay or tech pack. The system extracts fabric texture, colour, silhouette, and construction details.
02
MULTI-ANGLE GENERATION
The AI generates front, back, side, and detail-crop views for each product, maintaining consistent lighting, background, and scale across all angles.
03
LIFESTYLE + MODEL
Two lifestyle images are generated per SKU with AI models wearing the product in contextual environments. Video extends this - the model moves, turns, and showcases the garment naturally.
04
QA & DELIVERY
Automated quality checks ensure colour accuracy, detail fidelity, and brand consistency before batch delivery to the e-commerce platform.
Bon Marché adaptive output
Bon Marché adaptive output
Bon Marché adaptive output
6+
IMAGES PER SKU
VIDEO
MODEL SHOWCASE
MULTI
MODEL AI SYSTEM
AT SCALE
EVERY SKU COVERED

TECH STACK

MULTIMODAL AI IMAGE GENERATION VIDEO SYNTHESIS VIRTUAL TRY-ON AUTOMATED QA BATCH PROCESSING