CATALOGUE REIMAGINED.

[ CASE STUDY ]

A multimodal AI system producing e-commerce imagery at full catalogue scale. Multi-angle product shots, lifestyle images with AI-generated models, and video per SKU.

CLIENT Bon Marché

OBJECTIVE E-commerce imagery at full catalogue scale

EXECUTION AI models, multi-angle shots per SKU

OUTCOME Complete product library from one reference

E-COMMERCE AT MACHINE SCALE, HUMAN QUALITY

Traditional e-commerce photography scales linearly - more SKUs means more studio time, more bookings, more post-production. Our system inverts that equation: one product reference generates every angle a buyer needs, plus lifestyle imagery and video. Quality is engineered into the system itself, not dependent on shoot days or team size.

[ PROCESS ]

PRODUCT INGESTION

Each SKU is captured or referenced through minimal input - a single flat-lay or tech pack. The system extracts fabric texture, colour, silhouette, and construction details.

MULTI-ANGLE GENERATION

The AI generates front, back, side, and detail-crop views for each product, maintaining consistent lighting, background, and scale across all angles.

LIFESTYLE + MODEL

Two lifestyle images are generated per SKU with AI models wearing the product in contextual environments. Video extends this - the model moves, turns, and showcases the garment naturally.

QA & DELIVERY

Automated quality checks ensure colour accuracy, detail fidelity, and brand consistency before batch delivery to the e-commerce platform.

BON
MARCHÉ

CATALOGUE REIMAGINED.

E-COMMERCE AT MACHINE SCALE, HUMAN QUALITY

TECH STACK

BONMARCHÉ

CATALOGUE REIMAGINED.

E-COMMERCE AT MACHINE SCALE, HUMAN QUALITY

TECH STACK

BON
MARCHÉ