ZERO COMPROMISE.

[ CASE STUDY ]

A bespoke adaptive production system generating ~4,000 fixture assets for the FIFA World Cup 2026. Every asset on-brand, localised across multiple languages, exported as Figma, PSD, and PNG.

The Brief

FIFA needed approximately 4,000 fixture assets for the 2026 World Cup — every match, every nation, every language — delivered on-brand, on time, and live within an hour of the tournament announcement. A scale and speed that isn't possible for manual design.

The Answer

We built a bespoke adaptive production system — a modular template architecture pulling directly from FIFA's data, auto-populating match details across every asset, with full localisation across complex scripts and automated export across three formats simultaneously.

The Results

4,000+ Automated Assets
Full Language Localisation: including Latin, Arabic, Chinese, Japanese, Korean, and Cyrillic
Weeks to Days Timeline

4,000 ASSETS. ZERO COMPROMISES.

The World Cup demanded assets at a scale that exceeds the limits of manual design. Each asset honoured FIFA's brand guidelines, accommodated team crests, venue details, and match times, and rendered correctly across Latin, Arabic, CJK, and Cyrillic scripts. Our adaptive system generated every permutation with systematic quality control, freeing the design team to focus on creative direction.

[ PROCESS ]

TEMPLATE ARCHITECTURE

Designed a modular template system in Figma that could accommodate every fixture combination - teams, venues, dates, times - while maintaining FIFA's strict brand guidelines.

DATA INTEGRATION

Connected the template system to FIFA's fixture data, automating the population of team names, crests, venue details, and match information across all assets.

LOCALISATION ENGINE

Built a multi-language localisation layer supporting various languages and scripts, ensuring typographic integrity across Latin, Arabic, CJK, and Cyrillic character sets.

EXPORT & QA

Automated export pipeline generating Figma files, PSDs, and PNGs for each asset. Every output underwent systematic quality checks for alignment, text overflow, and brand compliance.