

A bespoke adaptive production system generating ~4,000 fixture assets for the FIFA World Cup 2026. Every asset on-brand, localised across multiple languages, exported as Figma, PSD, and PNG.
The World Cup demanded assets at a scale that exceeds the limits of manual design. Each asset honoured FIFA's brand guidelines, accommodated team crests, venue details, and match times, and rendered correctly across Latin, Arabic, CJK, and Cyrillic scripts. Our adaptive system generated every permutation with systematic quality control, freeing the design team to focus on creative direction.