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FIFA
WC2026

4,000 fixture assets. 48 nations. Zero manual design.
FIFA WC2026 Adaptive Asset

ZERO COMPROMISE.

[ CASE STUDY ]

A bespoke adaptive production system generating ~4,000 fixture assets for the FIFA World Cup 2026. Every asset on-brand, localised across multiple languages, exported as Figma, PSD, and PNG.

CLIENT FIFA
OBJECTIVE 4,000 fixture assets, every language
EXECUTION Bespoke adaptive system, multi-format export
OUTCOME Weeks of work delivered in days
FIFA WC2026 Fixture Asset

4,000 ASSETS. ZERO COMPROMISES.

The World Cup demanded assets at a scale that exceeds the limits of manual design. Each asset honoured FIFA's brand guidelines, accommodated team crests, venue details, and match times, and rendered correctly across Latin, Arabic, CJK, and Cyrillic scripts. Our adaptive system generated every permutation with systematic quality control, freeing the design team to focus on creative direction.

[ PROCESS ]
01
TEMPLATE ARCHITECTURE
Designed a modular template system in Figma that could accommodate every fixture combination - teams, venues, dates, times - while maintaining FIFA's strict brand guidelines.
02
DATA INTEGRATION
Connected the template system to FIFA's fixture data, automating the population of team names, crests, venue details, and match information across all assets.
03
LOCALISATION ENGINE
Built a multi-language localisation layer supporting various languages and scripts, ensuring typographic integrity across Latin, Arabic, CJK, and Cyrillic character sets.
04
EXPORT & QA
Automated export pipeline generating Figma files, PSDs, and PNGs for each asset. Every output underwent systematic quality checks for alignment, text overflow, and brand compliance.
FIFA WC2026 Asset Variant
FIFA WC2026 Asset Variant
FIFA WC2026 Fixture Asset
~4K
ASSETS GENERATED
MULTI
LANGUAGE LOCALISATION
3
OUTPUT FORMATS
2026
WORLD CUP

TECH STACK

FIGMA API ADOBE PHOTOSHOP CUSTOM SCRIPTING LOCALISATION ENGINE AUTOMATED QA ASSET PIPELINE