AI-generated birds for a feather-free fashion future

CREATURES OF CRAFT.

15 photoreal AI bird species art-directed from scratch. Composited with studio-shot celebrity photography for Stella McCartney's SS25 campaign. Months of VFX compressed into weeks.

Fashion

CLIENT Stella McCartney

OBJECTIVE AI-generated creatures for SS25 campaign imagery

EXECUTION 15 photoreal species composited with celebrity talent

OUTCOME Months of VFX scope delivered in weeks

LAPTOP TO LAPDANCE

SAVE WHAT YOU LOVE

Each creature was choreographed to interact with Stella's global ambassadors - biologically plausible, emotionally resonant, editorially precise. Species design, colourways, and behaviour iterated in hours, not weeks.

CREATURES OF CRAFT.

DON'T BE SHY