EXECS BECOME FILMMAKERS.

[ CASE STUDY ]

A hands-on AI filmmaking workshop for Novartis C-Suite executives. Ten AI artists from around the world led teams through a 2-day sprint, culminating in a screening of finished films.

CLIENT MSL / Novartis

OBJECTIVE C-Suite executives become filmmakers in 48hrs

EXECUTION 10 AI artists, 2-day creative sprint

OUTCOME Multiple finished films, one screening event

C-SUITE BECOMES FILMMAKERS

Not a demo - a full production sprint. Executives with zero filmmaking experience each produced a short film using AI tools under the guidance of world-class AI artists. The result proved AI filmmaking is a creative equaliser.

[ WORKSHOP STRUCTURE ]

WORKSHOP DESIGN

Built the entire workshop framework from scratch - curriculum, tools selection, team structures, and creative briefs tailored to each Novartis department's communication goals.

ARTIST CURATION

Recruited approximately 10 AI artists from around the world, each with a distinct creative style. Each artist was paired with a C-Suite department team to lead their film production.

2-DAY SPRINT

Day 1: scripting, storyboarding, and initial generation. Day 2: refinement, editing, sound design, and final assembly. SEED oversaw every team, providing creative direction and technical support throughout.

SCREENING

All completed short films were screened in a cinema-style event. Each team presented their film, discussing the creative process and what they learned about AI as a storytelling tool.

MSL x
NOVARTIS

EXECS BECOME FILMMAKERS.

C-SUITE BECOMES FILMMAKERS

TECH STACK

MSL xNOVARTIS

EXECS BECOME FILMMAKERS.

C-SUITE BECOMES FILMMAKERS

TECH STACK

MSL x
NOVARTIS