SEED

Our team

The people behind the studio

Our team

Leadership

  • David Sheldrick

    Founder

    David is a guest lecturer at Harvard and a world-leading AI artist working across fine art, commerce and feature film. He spent 15 years in photography, as a director of photography and in studio production, and built and ran eight studios in London before founding SEED.

    LinkedIn

  • Cameron Gunn

    Managing Director

    Cameron worked his way up from the mailroom at Radley Yeldar to co-CEO of Emperor, an employee-owned communications consultancy with £35m revenue and more than 300 partners. He is SEED’s Managing Director and runs the business across production and gaming.

    LinkedIn

  • Tony Barnes

    Co-founder, Karta

    Tony led digital at EMI and Virgin EMI on campaigns for Katy Perry, Avicii and Florence & The Machine, chaired the BRITs Digital Committee and was EVP Digital at Recognition Music Group. He co-founded Karta, now SEED’s gaming team.

    LinkedIn

Creative and production

  • Helen Langston

    Head of Production

    Helen has 15 years in film and broadcast production, managing budgets, crews and shoots for Sony, Audi, Bridgestone and three Abu Dhabi Media series. She leads production at SEED and runs each client project through production.

    LinkedIn

  • Sarah Richards

    Creative Director

    Sarah has 12 years in 3D and spatial design, from VR training for submariners to virtual brand spaces at Emperia and art direction at Karta. As SEED’s Creative Director, she leads each project from first idea and treatment to the finished piece.

    LinkedIn

  • Kate Wells

    Art Director

    Kate was one of 30 young creatives worldwide selected for the Cannes Lions Creative Academy in 2024. She spent six years in agency creative roles at Whalecake and Create Health before joining SEED, where she turns client briefs into clear visual ideas.

    LinkedIn

  • Jonathan Kuijs

    Head of Post Production

    Jonathan trained in animation at the Willem de Kooning Academy in Rotterdam and has worked for more than a decade as an animator, editor and motion designer, with clients including Amnesty International. He heads post-production at SEED, pairing traditional craft with AI workflows.

    LinkedIn

Technology

  • Johannes Saam

    CTO

    Johannes holds an Academy Scientific and Technical Award for deep compositing and an Emmy for Free Solo 360. His VFX credits include Mad Max: Fury Road, Prometheus and The Wolf of Wall Street. As CTO, he builds SEED’s production technology.

    LinkedIn

  • Rahul Patil

    Creative Technologist

    Rahul ran digital for Airbnb and Mastercard at TBWA, including Airbnb’s Effie-winning “Live There” campaign. He holds an MSc in UX Design, his film Day Off screened at the London Indian Film Festival, and he builds creative technology at SEED.

    LinkedIn

Clients and growth

  • Eliza Jedlinska

    Commercial and Partnerships Lead

    Eliza has eight years in commercial and account roles, including McCann Health and Favoured. At Karta she structures and closes multi-market deals with brands and entertainment IP, including HUGO, NASCAR and adidas, and she leads commercial and partnerships at SEED.

    LinkedIn

  • Tomi Tikkala

    Director of Partnerships

    Tomi has more than ten years in gaming and esports partnerships at ESL, Tundra Esports and Karta, leading partnership portfolios for adidas, Universal Music Group, Hugo Boss and NASCAR. He leads partnerships at SEED, from first brief to delivery.

    LinkedIn

  • Batuhan Buyukakkan

    Social Media Executive

    Batuhan has grown his own gaming YouTube channel to more than 615,000 subscribers and 250 million views. He leads trailers, thumbnails and social content for SEED’s gaming work, including Fortnite projects for adidas, Spotify, Manchester City and NASCAR.

    LinkedIn