A story-led Roblox adventure for e.l.f. Cosmetics, introducing financial choices through play and exploration
The commission
e.l.f. Cosmetics wanted to connect with its audience through play and purpose. SEED designed and built Fortune Island, a Roblox adventure that introduces choices about money through a story of friendship and growing up.
How it was made
Players travel through different life stages on a floating island. Mini-games set in places such as a haunted toy shop and a volcano hike explore saving, budgeting, investing and risk, giving each chapter a practical decision to make.
Results
- 4.04M+
- Total visitsRoblox, as of 20 Oct 2026
- 95.5%
- Player ratingRoblox, as of 20 Oct 2026
- 350K+
- Visits in the launch weekend · Apr 2025Launch report, as of 29 Apr 2025
A beauty world to explore
Meet the island
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