Own worlds
Virtual worlds of your own on Roblox and Fortnite, kept alive with updates, events and rewards, built by SEED
Own worlds
Give people a place to explore, play, meet and return. Production studio SEED builds dedicated Roblox and Fortnite worlds for brands, artists and agencies. We plan the environment, gameplay and launch content together, with updates and events scoped for the life of the experience.
How we work
A world of your own has its own architecture, rules and social spaces. It can work as a fan hub, a story adventure or an arena.
What we can deliver
- Brand worlds and connected ecosystems
- Official artist fan hubs and social spaces
- Story chapters and mini-games
- Custom UEFN arenas
- Watch parties and live event features
- Updates, events and rewards after launch
Selected work
Clients
Our work
Selected projects in own worlds
More gaming work
What is a branded virtual world?
A dedicated space built for a brand or artist inside a platform such as Roblox or Fortnite. Players enter it to meet friends, play and collect items: exploring music-video rooms in BLACKPINK The Palace, competing in adidas Hyperchase or hanging out in HUGO Hangout inside Planet HUGO.
When is an own world better than a pop-up or an ad?
When you want a long-term community hub, a story with chapters or custom gameplay that would not fit inside someone else’s game. TWICE Square, e.l.f. Fortune Island and Planet HUGO each needed their own spaces and rules. A pop-up or a placement suits a shorter campaign window.
How do you keep a world alive after launch?
By designing it with replayable games, social spaces and room to grow, then planning updates, events and rewards. Planet HUGO was set up as a connected ecosystem that launched with two experiences. Updates and support after launch are scoped with you around your campaign calendar.
Can a world connect to a live event?
Yes. For Eurovision 2025, we built My Eurovision Party on Roblox, with rhythm games using official songs, country competition, customisable watch parties and live event integration around the contest.
What does an own world cost?
It depends on the platform, the size of the world, how many mini-games or chapters it has, and whether you plan a single launch or a world that keeps growing with updates. We scope every world from the brief once the gameplay and content plan are agreed.