A tour launch for United Talent Agency, bringing N-Dubz into four cinematic worlds through live performance, designed environments and generated sequences
The brief
For United Talent Agency, we brought Dappy, Tulisa and Fazer together for a single studio day to launch N-Dubz’s Legacy tour, delivering a hero film, social cutdowns and photography.
How it was made
The photographed performance anchors the film. Designed environments and generated sequences carry the band from a barber shop to a temple and arena arrival. Every generated sequence is matched to the original studio take, from camera moves and eyelines to timing.
SEED’s part
David Sheldrick directed the film. SEED Studio produced the live-action shoot and the finished launch content, combining photographed performance with designed and generated imagery.
The Legacy, on Instagram
The tour announcement playing in its original Instagram post
The launch, in Reels
The announcement in Instagram Reels, with the original post and audience engagement in view
The performance stays
The finished film above the original studio footage and production references
N-Dubz / On set
More work
All work-
Cazoo Caught in the Headlights
A practical studio performance becomes a car-vault spectacle for Cazoo’s Honestly, Finally campaign. Strategy by Disrupt. Production by SEED. -
Stella McCartney Save What You Love
Generated birds become part of Stella McCartney’s feather-free SS25 fashion story. SEED supplied creature art direction and compositing into existing campaign photography.
