Studio updates and projects
News
Updates from SEED: new work, new worlds and partnerships

Karta joins SEED
SEED acquired Karta, the gaming studio behind Roblox and Fortnite worlds for brands. The news was announced on 11 September 2026 at the Roblox Developers Conference, and the team is now part of the studio.

Honestly, Finally: three films for Cazoo
Studio-shot performances with AI environments and effects: Headlights, Headbang and Dentist, made with Disrupt for Cazoo’s campaign

The Legacy Tour 2027: N-Dubz announcement film
Tulisa, Fazer and Dappy filmed in one studio day, with the worlds around them built with Seedream 5 Pro and Seedance 2.5. Four weeks from contract to final.

Gamers Increasing Weekly Physical Activity by Nearly 90% with Karta’s New App
Karta introduces D2 Health Club and reports early activity results from gamers using the app

HUGO Kids is back on Roblox
HUGO Kids returns through activations in Silly Simon Says, Color Escape and Goal Kick Simulator

Karta at The Popcultr Marketing Summit
Erik Londré joins a discussion about entertainment and brand partnerships at MCM Comic Con

NASCAR Talladega REVAMP is now on Fortnite!
A rebuilt track and refreshed campaign assets update NASCAR’s Talladega Time Warp experience

Karta brings AFL to Roblox
The Australian Football League works with Karta to introduce Aussie Rules to players on Roblox

Karta partners with Twin Galaxies
A partnership with Twin Galaxies Challenges brings branded competitions into gaming platforms

We’re heading to RDC2025
Morgan Evans and Erik Londré head to San Jose for the Roblox Developers Conference

Karta Secures £500,000 Investment from Creative UK
Creative UK’s Creative Growth Finance fund backs Karta’s plans for further branded gaming projects

We’ve hit 3,000 followers on LinkedIn!
Karta marks a milestone for its LinkedIn community and thanks its followers

NASCAR – The Glen: A Mega-Sized Rocket Racing Experience
Watkins Glen International inspires an oversized NASCAR racing map inside Fortnite

Karta hosting a panel at gamescom!
A panel at Roblox’s gamescom booth explores fashion, creativity and branded virtual environments

Karta is heading to gamescom 2025!
Erik Londré, Morgan Evans and Alex Ginn join the gaming industry in Cologne

Roblox dropped Q2 2025 earnings
Karta reviews Roblox’s quarterly results and what its growing platform activity means for creators

SK Slavia Praha on Roblox!
SK Slavia Praha’s home, away and third kits for the 2025/26 season arrive on Roblox

Karta turns 4!
The studio reflects on four years of creating playable experiences for brands

Team Updates: Welcoming Alex Ginn
Alex Ginn joins Karta as Commercial Director, bringing experience in gaming and commercial partnerships

Celebrating Our Team’s Next Chapter 🚀
Karta celebrates four team members taking the next steps in their careers at the studio

Chicago Street Race Returns to Fortnite with a New Look
The NASCAR Chicago Street Race map returns with an updated look and refreshed racing experience

UEFN Just Got Its Biggest Update Yet: Here’s What It Means for Creators
Karta considers new Unreal Editor for Fortnite tools, AI features and official IP integrations

Fortnite Returns to the iOS App Store: After 4 Years Away
A look at Fortnite’s return to the US App Store and its implications for players and creators

Roblox vs. Fortnite: What the Numbers (and Platforms) Really Tell Us
Karta looks beyond headline audience numbers when comparing opportunities on Roblox and Fortnite

Eurovision Enters Roblox with “My Eurovision Party 2025”
Karta develops Eurovision’s Roblox experience with the European Broadcasting Union and participating broadcasters

Fortune Island Launches on Roblox: A Financial Literacy Game by e.l.f. Beauty and Chime
Karta highlights the launch of e.l.f. Beauty and Chime’s financial literacy experience on Roblox.

NASCAR: The Lady in Black Becomes #1 Rated Map on Fortnite
Karta reports player ratings and Rocket Racing performance for NASCAR’s The Lady in Black map

Meet Karta at SXSW 2025
Tony Barnes heads to Austin for conversations about music, virtual worlds and brand experiences

Meet Karta at GDC 2025
Erik Londré attends the Game Developers Conference in San Francisco

Roblox Launches New Music Discovery Features for Artists and Players
Karta explores how Roblox’s What’s Playing feature helps players discover music inside games

Is GTA 6 the Next Big UGC Platform?
Karta considers reported creator discussions and the potential for user-made experiences in GTA

What’s Coming to Roblox Avatars in 2025
A preview of changes to avatar customisation and the opportunities they could offer creators

Bundesliga on Roblox: Campaign Momentum & Player Impact
An update on player participation across Bundesliga’s branded Roblox activations

Karta Joins the Roblox Partner Program as a Brand Creator Partner
Karta announces its addition to Roblox’s programme for partners creating branded experiences

Bundesliga Arrives on Roblox Through Karta Activations
Karta, BUILD A ROCKET and Bundesliga International bring the football league to Roblox games
Behind the scenes

