SEED

Studio updates and projects

News

Updates from SEED: new work, new worlds and partnerships

Studio

Karta joins SEED

SEED acquired Karta, the gaming studio behind Roblox and Fortnite worlds for brands. The news was announced on 11 September 2026 at the Roblox Developers Conference, and the team is now part of the studio.

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Projects

Honestly, Finally: three films for Cazoo

Studio-shot performances with AI environments and effects: Headlights, Headbang and Dentist, made with Disrupt for Cazoo’s campaign

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Projects

The Legacy Tour 2027: N-Dubz announcement film

Tulisa, Fazer and Dappy filmed in one studio day, with the worlds around them built with Seedream 5 Pro and Seedance 2.5. Four weeks from contract to final.

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Studio

Gamers Increasing Weekly Physical Activity by Nearly 90% with Karta’s New App

Karta introduces D2 Health Club and reports early activity results from gamers using the app

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Projects

HUGO Kids is back on Roblox

HUGO Kids returns through activations in Silly Simon Says, Color Escape and Goal Kick Simulator

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Studio

Karta at The Popcultr Marketing Summit

Erik Londré joins a discussion about entertainment and brand partnerships at MCM Comic Con

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Projects

NASCAR Talladega REVAMP is now on Fortnite!

A rebuilt track and refreshed campaign assets update NASCAR’s Talladega Time Warp experience

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Projects

Karta brings AFL to Roblox

The Australian Football League works with Karta to introduce Aussie Rules to players on Roblox

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Studio

Karta partners with Twin Galaxies

A partnership with Twin Galaxies Challenges brings branded competitions into gaming platforms

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Studio

We’re heading to RDC2025

Morgan Evans and Erik Londré head to San Jose for the Roblox Developers Conference

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Studio

Karta Secures £500,000 Investment from Creative UK

Creative UK’s Creative Growth Finance fund backs Karta’s plans for further branded gaming projects

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Studio

We’ve hit 3,000 followers on LinkedIn!

Karta marks a milestone for its LinkedIn community and thanks its followers

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Projects

NASCAR – The Glen: A Mega-Sized Rocket Racing Experience

Watkins Glen International inspires an oversized NASCAR racing map inside Fortnite

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Studio

Karta hosting a panel at gamescom!

A panel at Roblox’s gamescom booth explores fashion, creativity and branded virtual environments

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Studio

Karta is heading to gamescom 2025!

Erik Londré, Morgan Evans and Alex Ginn join the gaming industry in Cologne

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Perspectives

Roblox dropped Q2 2025 earnings

Karta reviews Roblox’s quarterly results and what its growing platform activity means for creators

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Projects

SK Slavia Praha on Roblox!

SK Slavia Praha’s home, away and third kits for the 2025/26 season arrive on Roblox

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Studio

Karta turns 4!

The studio reflects on four years of creating playable experiences for brands

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Studio

Team Updates: Welcoming Alex Ginn

Alex Ginn joins Karta as Commercial Director, bringing experience in gaming and commercial partnerships

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Studio

Celebrating Our Team’s Next Chapter 🚀

Karta celebrates four team members taking the next steps in their careers at the studio

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Projects

Chicago Street Race Returns to Fortnite with a New Look

The NASCAR Chicago Street Race map returns with an updated look and refreshed racing experience

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Perspectives

UEFN Just Got Its Biggest Update Yet: Here’s What It Means for Creators

Karta considers new Unreal Editor for Fortnite tools, AI features and official IP integrations

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Perspectives

Fortnite Returns to the iOS App Store: After 4 Years Away

A look at Fortnite’s return to the US App Store and its implications for players and creators

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Perspectives

Roblox vs. Fortnite: What the Numbers (and Platforms) Really Tell Us

Karta looks beyond headline audience numbers when comparing opportunities on Roblox and Fortnite

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Projects

Eurovision Enters Roblox with “My Eurovision Party 2025”

Karta develops Eurovision’s Roblox experience with the European Broadcasting Union and participating broadcasters

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Perspectives

Fortune Island Launches on Roblox: A Financial Literacy Game by e.l.f. Beauty and Chime

Karta highlights the launch of e.l.f. Beauty and Chime’s financial literacy experience on Roblox.

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Projects

NASCAR: The Lady in Black Becomes #1 Rated Map on Fortnite

Karta reports player ratings and Rocket Racing performance for NASCAR’s The Lady in Black map

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Studio

Meet Karta at SXSW 2025

Tony Barnes heads to Austin for conversations about music, virtual worlds and brand experiences

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Studio

Meet Karta at GDC 2025

Erik Londré attends the Game Developers Conference in San Francisco

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Perspectives

Roblox Launches New Music Discovery Features for Artists and Players

Karta explores how Roblox’s What’s Playing feature helps players discover music inside games

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Perspectives

Is GTA 6 the Next Big UGC Platform?

Karta considers reported creator discussions and the potential for user-made experiences in GTA

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Perspectives

What’s Coming to Roblox Avatars in 2025

A preview of changes to avatar customisation and the opportunities they could offer creators

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Projects

Bundesliga on Roblox: Campaign Momentum & Player Impact

An update on player participation across Bundesliga’s branded Roblox activations

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Studio

Karta Joins the Roblox Partner Program as a Brand Creator Partner

Karta announces its addition to Roblox’s programme for partners creating branded experiences

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Projects

Bundesliga Arrives on Roblox Through Karta Activations

Karta, BUILD A ROCKET and Bundesliga International bring the football league to Roblox games

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Behind the scenes

Camera, lighting and performer on the Cazoo studio shoot.
Cazoo / On set
Dappy, Tulisa and Fazer together on the studio set, with the camera in the foreground.
N-Dubz / On set