Roblox
Fan hubs, brand worlds, shops and virtual merchandise on Roblox, built by SEED
Roblox
Build a place your audience can return to. Production studio SEED creates Roblox worlds, fan hubs, shops and UGC for brands and agencies. We develop the visual world and what people do inside it, then plan the launch assets and updates with your team.
How we work
We design Roblox spaces around what fans do together: hang out, play, dress up and celebrate the artists and brands they care about.
What we can deliver
- Brand worlds and official fan hubs
- Mini-games: rhythm, dance, trivia and adventure
- Artist and creator shops
- Avatar clothing, emotes and collectibles
- Watch parties and live event integration
- Launch strategy, trailers and campaign assets
Selected work
Clients
Our work
Selected projects in roblox
More gaming work
Why build a brand experience on Roblox?
Roblox lets people spend time inside a brand’s world with their friends, by choice. Players explore music-video rooms in BLACKPINK The Palace, hold watch parties in My Eurovision Party 2025 or learn through story chapters in e.l.f. Fortune Island, so the campaign becomes something they do together.
What can a brand build on Roblox?
An official fan hub like TWICE Square, a connected brand ecosystem like Planet HUGO, an open city like Sunsilk City, a story adventure like e.l.f. Fortune Island, or a shop like Nicki Minaj’s Gag City or the Makeship Marketplace. Smaller routes, such as a pop-up in an existing experience or a UGC release, are possible too.
Can we sell virtual items on Roblox?
Brands and artists can release avatar clothing, accessories and emotes that players wear across the platform, sold or given as rewards. We created avatar clothing, dance moves and an Anaconda shoulder pet for Nicki Minaj’s Gag City, and virtual merchandise for TWICE Square, BLACKPINK The Palace and Sunsilk City.
How do you keep players coming back?
With games worth replaying, social spaces and room for updates. TWICE Square gives fans an escape room, trivia, a dance game and a notes space for each other. The Makeship Marketplace is modular, so new creator spotlights and product drops can be added without rebuilding the shop. Updates and events can be scoped after launch.
What does a Roblox experience cost?
It depends on the size of the world, the number and complexity of the mini-games, how many virtual items are released, and whether the experience needs live event features or ongoing updates. An artist shop is scoped differently from a multi-chapter adventure. We scope every build from the brief.