A Roblox city for Sunsilk, combining exploration, mini-games and self-expression, with development partner Roforco
The commission
Sunsilk wanted its message of possibility for girls to shape a gaming experience. SEED developed the idea of an open city on Roblox, with development partner Roforco bringing the world to life.
How it was made
Exploration, mini-games, virtual merchandise and rewards connect the brand to things players can do. SEED also helped develop the influencer launch strategy, which Unilever executed through its existing creator network.
Results
- 65.8M+
- VisitsRoblox, as of 20 Oct 2026
- 156K+
- FavouritesRoblox, as of 20 Oct 2026
A world of self-expression
A city to explore
More work
All work-
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Holographic display content for Mercedes-AMG Petronas F1 events, using AI-generated imagery
