AI video production
AI-powered films, social content and stills for brands and agencies, made in London for UK and international campaigns
AI video production
SEED is a London production studio using AI alongside filmmaking and post-production to build distinctive brand worlds. We make commercials, launch films, social content and stills for brands and agencies. The brief determines the mix of live action, generated imagery, animation and finishing, from an initial idea or an approved concept.
How we work
We use AI where the story needs it, as part of the shoot and the post-production plan. Some briefs start with a studio day; some need no shoot at all.
What we can deliver
- Commercials, launch films and brand stories
- Studio shoots with AI-built environments
- Films and stills from one AI workflow
- Motion from existing photography
- Cutdowns and paid social versions in every aspect ratio
- Language and market versions
Selected work
Clients
Our work
Selected projects in ai video production
More work
What is AI video production?
Filmmaking that uses generative tools alongside direction, art direction, cameras and post-production. On some projects, such as Wizz Air’s Let’s WIZZ film, the destinations and travel scenarios are generated. On others, such as N-Dubz and Cazoo, real performers are filmed in a studio and AI builds the worlds around them. For The Hoxton, Dublin, motion was developed from existing photography.
How much does AI video production cost?
It depends on whether there is a live-action shoot, how many films, cutdowns and aspect ratios you need, and how complex the environments and compositing are. We scope every project from the brief once the deliverables and schedule are clear. For longer-form AI film, our indicative starting point is from £35k per hour of finished screen, to be scoped.
Do you still film real people?
Yes. When a campaign depends on a performance or on specific talent, we film them and build the environments in post. N-Dubz were filmed in a single studio day before the group was placed into four designed and generated worlds. For Cazoo, studio-shot performances were composited into AI-built car-vault environments.
How do you keep faces, products and brand details accurate?
Where real people, products or brand assets appear, we work from filmed or photographed material and supplied references, then use art direction and compositing to place them in generated scenes. The Hoxton launch videos were built from photography of the real hotel, rooms and restaurant. Shots are reviewed against the references with your team before delivery.
Can you work across the UK and internationally?
Yes. We are based at 77 Hatton Garden in London and work with brands and agencies in the UK and abroad: Cazoo in the UK, The Hoxton in Dublin, One4all across Europe, and Wizz Air’s international destinations. Building environments in post can reduce the need for location travel.