Films, stills and paid social formats for Blackhawk Network’s WhatsApp gifting campaign, produced through one AI workflow by SEED Studio
About the project
Blackhawk Network needed films and stills for its WhatsApp gifting campaign. We built a content library around everyday reasons to send a gift, from a race win to a rainy day.
Each scenario became a character-led film, supported by stills and edits in different aspect ratios. One AI production workflow carried the creative across the campaign library, with portrait, square and landscape versions shaped for paid social.
AI campaign content production
Race Win · Portrait campaign edit
Big Push · Portrait campaign edit
More work
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