Spotify Wrapped’s listening personalities become a Fortnite puzzle experience, created by SEED with agency partner Fnatic Esports
The commission
Spotify’s 2023 Wrapped campaign gave listeners a new way to recognise themselves. Working with agency partner Fnatic Esports, SEED translated its listening personalities into a Fortnite puzzle experience.
How it was made
Wrapped Realms draws on twelve listening habits, from Vampire and Alchemist to Time Traveler. Distinct environments and puzzles turn the campaign’s character system into places and challenges players can explore.
Results
- 140.3K
- Minutes playedfortnite.gg, as of 20 Oct 2026
- 5.1K
- Favouritesfortnite.gg, as of 20 Oct 2026
- 77
- All-time peak playersfortnite.gg, as of 20 Oct 2026
Many listening personalities
A new dimension of Wrapped
More work
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