Films
Commercials, launch films and brand stories, with a clear creative idea connecting the content together
Clients
Film clients
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More work
Films
We build your brand world using direction, live action, imagery and sound, all intelligently applied through all your content.
How we work
We start from a creative idea, a brief, a script or an approved concept, then plan and produce the film. We plan language versions, cutdowns, aspect ratios and channel masters alongside it.
What we can deliver
- Treatments, scripts, storyboards and production planning
- Commercials, launch films and brand stories
- Editing, compositing, colour and sound
- Language versions and market localisation
- Cutdowns, aspect ratios and channel masters
How much does a commercial or brand film cost, and what affects the price?
We scope every project from the brief. The cost depends on whether we develop the creative or work from an approved agency script, the balance between a live-action shoot and AI-generated sequences, talent, the amount of post-production, and the number of cutdowns, aspect ratios and market versions in the final delivery.
How long does it take from brief to final delivery?
It depends on the creative scope, whether there is a shoot, the review stages and the number of versions across channels and languages. As one example, the N-Dubz tour launch film for United Talent Agency went from contract to final in four weeks, with the group filmed in one studio day and the worlds around them built afterwards.
Can you combine live action with AI-generated environments or visual effects?
Yes, and much of our work does. For Cazoo, studio-shot performances were carried into AI-built environments, with strategy by Disrupt and production by SEED. For the N-Dubz tour film, photographed live performance became four cinematic worlds through designed environments and generated sequences.
Can you develop the creative with us, including strategy, treatment and script?
Yes. From your brief, we can shape the strategy, creative platform, treatment, script and storyboards before production. Direction, live action, animation, AI and visual effects give us different ways to tell the story, and we choose the method around the idea and its audience.
Who owns the rights to AI-generated or AI-assisted work?
Ownership and licensing are set out in the contract for each project. Before production starts, we agree the usage rights, the tools we will use and the source material with you. The law on AI-generated material is still developing and differs between countries, so we recommend that your legal team reviews the terms before sign-off.
Can you take an approved agency concept into production?
Yes. We work from approved concepts and scripts, developing the production treatment, shoot plan and post-production schedule with your agency. On Cazoo’s Honestly, Finally campaign, Disrupt led the strategy and SEED handled production: the studio shoot, AI environments, visual effects and post-production.
Can you localise and version a commercial for different markets?
Yes. We plan the main film and its versions together. For One4all’s European Christmas campaign we produced the hero brand film and its regional versions. Language versions, localised on-screen copy, captions, end frames, cutdowns and aspect ratios follow each market’s channels.