2AM, an original AI film made with OpenAI’s Sora team, played to guests on a curved projection wall at the launch of OpenAI Korea in Seoul in September 2025
About the project
We directed and produced 2AM, an original AI film, with OpenAI’s Sora team. It moves through a neon-lit bedroom, a crowded subway carriage, riders on horseback in white smoke, dancers in chrome and a late-night market.
For the launch of OpenAI Korea, its new office in Seoul, in September 2025, we prepared a Seoul version of the film with 5.1 sound. It played on a curved projection wall that wrapped around the guests. The footage and photographs on this page were taken at the launch.
In the room
The Seoul version of 2AM on the curved projection wall at the OpenAI Korea launch, filmed on a phone among the guests
The OpenAI Korea launch, Seoul, September 2025
On stage at the launch
More work
All work-
HUGO BOSS Planet HUGO
A connected Roblox ecosystem for HUGO BOSS, launching with HUGO Hangout and HUGO Fashion Match -
Wizz Air Let’s WIZZ
A brand film connecting international destinations for Wizz Air’s Let’s WIZZ campaign -
Stella McCartney Save What You Love
Generated birds become part of Stella McCartney’s feather-free SS25 fashion story. SEED supplied creature art direction and compositing into existing campaign photography.
