Work
Worlds we’ve helped build. Explore the films, campaigns and gaming experiences behind them.
39 projects
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United Talent Agency N-Dubz: The Legacy Tour 2027
A tour launch for United Talent Agency, bringing N-Dubz into four cinematic worlds through live performance, designed environments and generated sequences
Films, Social
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adidas Hyperchase
A Fortnite parkour tag game for adidas Predator, with the golden boot at the heart of team competition
Gaming
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Stella McCartney Save What You Love
Generated birds become part of Stella McCartney’s feather-free SS25 fashion story. SEED supplied creature art direction and compositing into existing campaign photography.
Social
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FIFA World Cup
World Cup template adaptation with Sid Lee: SEED adapted supplied FIFA artwork into templates ready for data-matrix population
Content at scale
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BLACKPINK The Palace
A Roblox home for BLACKPINK fans, with social spaces, music-video-inspired rooms, mini-games and virtual merchandise
Gaming
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Cazoo Caught in the Headlights
A practical studio performance becomes a car-vault spectacle for Cazoo’s Honestly, Finally campaign. Strategy by Disrupt. Production by SEED.
Films, Social
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Kimi Antonelli / G42 Holographic Event Visuals
Holographic display content for Mercedes-AMG Petronas F1 events, using AI-generated imagery
Event visuals
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Eurovision My Eurovision Party 2025
A Roblox world for Eurovision 2025, combining rhythm games, country competition and custom watch parties
Gaming
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Digital Realty 2025 Conference Hero Video
The 2025 Conference Hero Video for Digital Realty, including the Pump Up sequence and visuals shown in an installed display
Event visuals
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Standard Chartered Gala in Collaboration with Tatler Hong Kong
Animation synchronised with live piano for a Standard Chartered gala in collaboration with Tatler Hong Kong, developed with generative tools
Event visuals
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OpenAI 2AM
2AM, an original AI film made with OpenAI’s Sora team, played to guests on a curved projection wall at the launch of OpenAI Korea in Seoul in September 2025
Event visuals, Films
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Epassi Brand Launch Film
An AI-led launch film for Epassi’s brand renewal, showing what employee benefits feel like in everyday life
Films, Social
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Department for Business and Trade GREAT FUTURES Summit Film
A film for the GREAT FUTURES Leadership Summit in London, made for the venue’s large screens and celebrating the partnership between the UK and Saudi Arabia
Event visuals
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Vuse Ultra Launch Event
A 100-second AV show for the Vuse Ultra launch event at Aqua Kyoto, London, played across two main screens and the LED columns around the room
Event visuals
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Spotify Wrapped Realms
Spotify Wrapped’s listening personalities become a Fortnite puzzle experience, created by SEED with agency partner Fnatic Esports
Gaming
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OpenAI Sora Launch and Showcase
OMG, 2AM and Bad Manor: original AI films directed and produced with OpenAI’s Sora team for launch, showcase and social use
Films, Social
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HUGO BOSS Planet HUGO
A connected Roblox ecosystem for HUGO BOSS, launching with HUGO Hangout and HUGO Fashion Match
Gaming
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Wizz Air Let’s WIZZ
A brand film connecting international destinations for Wizz Air’s Let’s WIZZ campaign
Films
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Amazon Music One Take
Three bespoke Fortnite maps for Amazon Music’s artist-versus-gamer tournament, with Livewire and Hang Loose Media Group
Gaming
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e.l.f. Cosmetics e.l.f. Fortune Island
A story-led Roblox adventure for e.l.f. Cosmetics, introducing financial choices through play and exploration
Gaming
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NASCAR Chicago Street Race
Chicago’s NASCAR street circuit reimagined for Fortnite Rocket Racing, with loops and game-specific track design
Gaming
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GRIND Sustainability Campaign
Photographed coffee pods, handmade paper worlds and stop-motion for GRIND’s paid-social campaign. From the PS / SEED Production portfolio.
Social, Films
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Nicki Minaj Nicki Minaj’s Gag City
A Roblox artist shop for Nicki Minaj’s Gag City, bringing Pink Friday 2 imagery, clothing and dance moves into play
Gaming
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TWICE Square
An official Roblox fan hub for TWICE, combining social spaces, puzzles, dance games and artist merchandise
Gaming
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Bon Marché An E-Commerce Production Study
Garment views, model imagery and motion for a Bon Marché e-commerce production study, developed from product references with AI-assisted imagery
Content at scale
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NASCAR The Lady in Black
Darlington becomes a monochrome Rocket Racing course, combining NASCAR’s oval with underground challenges
Gaming
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One4all 2025 Christmas Campaign across European Markets
The 2025 Christmas Campaign for One4all across European markets: a hero brand film with regional versions
Films, Content at scale
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Unilever / Sunsilk Sunsilk City
A Roblox city for Sunsilk, combining exploration, mini-games and self-expression, with development partner Roforco
Gaming
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Blackhawk Network WhatsApp Gifting
Films, stills and paid social formats for Blackhawk Network’s WhatsApp gifting campaign, produced through one AI workflow by SEED Studio
Social, Content at scale
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Juice WRLD The Party Never Ends
A Fortnite tower-climbing experience for Juice WRLD’s The Party Never Ends, with gameplay synchronised to the album
Gaming
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The Hoxton The Hoxton, Dublin
Still photography developed into launch campaign videos for The Hoxton, Dublin
Films, Social
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NASCAR Daytona International Speedway
Daytona International Speedway reworked for Fortnite Rocket Racing, with boost pads and timed turbo play
Gaming
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Makeship Marketplace
A creator-led Roblox shop for Makeship, with modular spaces for product drops, fan communities and campaigns
Gaming
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Ronald McDonald House Ronald McDonald House
A Roblox house shaped by children’s ideas, with mini-games and assets for a Swedish national campaign. SEED with agency partner Nord DDB.
Gaming
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PRESS Product and Lifestyle Imagery
Product and lifestyle imagery for the PRESS juice range: AI-assisted bottle compositions and everyday settings for digital content
Content at scale, Social
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FibreTrace Making Fibre Verification Visible
A product film for FibreTrace, turning fibre verification and physical marker technology into a visual story for conference screens through AI-assisted production
Films, Social
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Young Poets Wine Everything Happens for a RSLNG
Brand video, social content and campaign imagery for Young Poets Wine
Films, Social
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SEED Beat Builder
SEED’s Fortnite rhythm game turns building into musical play, with seven songs, seven worlds and three difficulty levels
Gaming
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SEED Pooh vs Death
A SEED Fortnite studio project combining free-for-all play and boss battles in UEFN, with community screenshots featured in the map
Gaming
