A Fortnite tower-climbing experience for Juice WRLD’s The Party Never Ends, with gameplay synchronised to the album
The commission
For Interscope Records and UMG, SEED created a Fortnite experience around the release of Juice WRLD’s The Party Never Ends. The map brought the album into a shared space for fans and Fortnite players.
How it was made
A tower-climbing format gives players a route through the music. They climb, explore and interact as tracks unfold, with gameplay additions synchronised to the album and its atmosphere.
Results
- 172,000
- Plays in the first 24 hoursLaunch report, as of 2 Dec 2024
- 11,377
- Concurrent players in the first 24 hoursLaunch report, as of 2 Dec 2024
- 10.1M
- Minutes playedfortnite.gg, as of 20 Oct 2026
- 107.2K
- Favouritesfortnite.gg, as of 20 Oct 2026
A world built around the album
The performance space
More work
All work-
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