Sport and sportswear
Campaign production, AI-powered event visuals and Fortnite games for sport and sportswear brands
Sport and sportswear
Bring the energy of a sport into the world of the brand. SEED is a production studio working with sports brands, rights holders and agencies on campaign film and photography, event visuals and artwork adaptation. We also build Fortnite games and experiences, giving audiences another way to take part.
How we work
We turn sportswear launches and real race circuits into Fortnite games, and make content for events and tournaments.
What we can deliver
- Fortnite games for footwear and kit launches
- Rocket Racing courses for motorsport
- AI-generated content for holographic and event displays
- Tournament artwork adaptation and data-ready templates
Clients
Our work
Selected projects in sport and sportswear
More work
How can a sports brand or race series use Fortnite?
Real venues and races can become arcade play that reaches new fans. For NASCAR, we built three Fortnite Rocket Racing courses based on the Chicago Street Race, Daytona International Speedway and Darlington, keeping each circuit’s identity and adding loops, tunnels and turbo play.
How do you turn a sportswear launch into a game?
By putting the product at the centre of the play. In adidas Hyperchase, a UEFN parkour tag game for the adidas Predator campaign, the golden boot is what Chaser and Runner teams compete for, so the boot decides how players win.
Can you make content for specialist screens at races or events?
Yes. We design and finish content for installations as well as standard screens. For Mercedes-AMG Petronas F1 events, SEED produced AI-generated moving imagery for two holographic mesh displays.
Can you support tournament campaigns with our lead agency?
Yes. We work alongside lead agencies on adaptation and production at volume. Working with Sid Lee, SEED adapted supplied FIFA World Cup artwork into templates ready for data-matrix population.