Music and entertainment
AI-powered tour launch films and Roblox and Fortnite fan experiences for artists, labels, agencies and events
Music and entertainment
Build the world around an artist, album or live moment. SEED is a production studio working with artists, labels, brands and agencies on tour launch films, campaign imagery and social content. We also create Roblox and Fortnite fan experiences, from official hubs to music-led play.
How we work
We make launch films for tours and albums, and build playable fan hubs, shops and tournament maps on Roblox and Fortnite.
What we can deliver
- Tour and album launch films
- Studio performance shoots with generated worlds
- Social cutdowns and photography
- Official Roblox fan hubs and artist shops
- Album-synchronised Fortnite maps
- Rhythm games, watch parties and tournament maps
Selected work
Clients
Our work
Selected projects in music and entertainment
More work
How long does a tour or album launch film take?
It depends on the artist’s availability, the number of deliverables and how many worlds or effects are built. As one example, the N-Dubz Legacy Tour 2027 launch film for United Talent Agency, a one-day studio shoot with four designed and generated worlds, went from contract to final in four weeks.
Can we combine a filmed artist shoot with a gaming experience?
Yes. We produce the film, photography and AI environments and build on Roblox and Fortnite, so one brief can cover both. An artist shoot for a launch film and a fan hub, Fortnite map or virtual merchandise release can be planned from the same campaign artwork.
How can Roblox or Fortnite support an album or single release?
Fans play inside the music and the visual world of the record. For Juice WRLD’s The Party Never Ends, we built a Fortnite tower climb with gameplay synchronised to the album. For Nicki Minaj, we built the Gag City shop on Roblox around Pink Friday 2 imagery, clothing and dance moves.
Can you build around a live broadcast or tournament?
Yes. For Eurovision 2025, we built My Eurovision Party on Roblox with official songs, country competition and watch parties tied to the live event. For Amazon Music One Take, we worked with Livewire and Hang Loose Media Group on three Fortnite maps for an artist-versus-gamer tournament.
Who owns the rights to AI-generated visuals in an artist campaign?
Ownership and licensing are set out in the contract for each project. Before production, we agree the usage rights, the tools we will use and the source material with you and the artist’s team. The law on AI-generated material is still developing and differs between countries, so we recommend that your legal team reviews the terms.