A Roblox home for BLACKPINK fans, with social spaces, music-video-inspired rooms, mini-games and virtual merchandise
The commission
YG Entertainment wanted a place where BLACKPINK fans could meet and explore the group’s world. SEED created The Palace on Roblox, connecting social spaces with activities drawn from BLACKPINK’s visual identity.
How it was made
The world includes a hub, gallery, selfie spaces and virtual merchandise. Fans explore crystal caverns, visit rooms inspired by music videos and play mini-games together. Connected destinations make the palace a world to move through with friends.
Results
- 5.54M+
- VisitsRoblox, as of 20 Oct 2026
- 76.6K+
- FavouritesRoblox, as of 20 Oct 2026
The social hub
Crystal caverns
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