A practical studio performance becomes a car-vault spectacle for Cazoo’s Honestly, Finally campaign. Strategy by Disrupt. Production by SEED.
The brief
Cazoo’s Honestly, Finally campaign brought filmed talent into a series of unexpected car scenarios. Caught in the headlights takes a studio performance into a train carriage and an illuminated car vault.
How it was made
One controlled studio shoot supplied the live-action performance. AI environment replacement built the surrounding world, with lighting and perspective developed to match the photographed plates. Compositing and post-production brought the film together.
SEED’s part
Disrupt led strategy. SEED Studio handled production, combining the practical shoot with AI environments, visual effects and post-production. Jonathan Kuijs Dekkers directed Caught in the headlights.
Honestly, Finally on mobile
The campaign on Cazoo’s mobile website, captured in the browser
From studio to car vault
The orbiting camera and original performance carry through into the finished environment
Inside the Cazoo production
On-set filming, camera review and post-production from the team behind the campaign
More work
All work-
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