Three bespoke Fortnite maps for Amazon Music’s artist-versus-gamer tournament, with Livewire and Hang Loose Media Group
The commission
Amazon Music One Take brought UK artists and Fortnite players together in a tournament series. With agency partners Livewire and Hang Loose Media Group, SEED created the maps that gave the competition its playable setting.
How it was made
Three bespoke environments covered a two-versus-two puzzle challenge, a toy-themed match and a speedrun. Each map had its own missions and incorporated spaces for Amazon Music messaging within the gameplay.
Results
- 2.8M+
- Gen Z reachedCampaign, as of 20 Apr 2023
A world of toys
Music in the detail
More work
All work-
GRIND Sustainability Campaign
Photographed coffee pods, handmade paper worlds and stop-motion for GRIND’s paid-social campaign. From the PS / SEED Production portfolio. -
FIFA World Cup
World Cup template adaptation with Sid Lee: SEED adapted supplied FIFA artwork into templates ready for data-matrix population -
Kimi Antonelli / G42 Holographic Event Visuals
Holographic display content for Mercedes-AMG Petronas F1 events, using AI-generated imagery
