A Roblox artist shop for Nicki Minaj’s Gag City, bringing Pink Friday 2 imagery, clothing and dance moves into play
The commission
For Republic Records, SEED built a Roblox shop for Nicki Minaj’s fans around Gag City and the visual world of Pink Friday 2. The experience translated an artist moment into a destination for the Barbz community.
How it was made
The shop draws on the album’s photography and offers clothing and dance moves inspired by the artist. An Anaconda shoulder pet adds a collectible expression of the same world.
Results
- 471K+
- Visits in the first three days · Dec 2023Case study, as of 11 Dec 2023
- 94%+
- Upvotes · first three daysCase study, as of 11 Dec 2023
Inside Gag City
A place for fans
More work
All work-
Stella McCartney Save What You Love
Generated birds become part of Stella McCartney’s feather-free SS25 fashion story. SEED supplied creature art direction and compositing into existing campaign photography. -
FIFA World Cup
World Cup template adaptation with Sid Lee: SEED adapted supplied FIFA artwork into templates ready for data-matrix population
