A 100-second AV show for the Vuse Ultra launch event at Aqua Kyoto, London, played across two main screens and the LED columns around the room
About the project
Vuse launched Vuse Ultra in London in July 2025 with an evening event at Aqua Kyoto. VML’s experiential team commissioned SEED to make the AV show: one piece of content, 1 minute 40 seconds long and cut to the event’s music, for two main screens and the LED columns placed around the sides of the room.
We built the show in the brand’s orange and blue. Two forms of light grow on the main screens, move across the columns from left to right, then fill every screen at once before meeting in a closing sequence timed to the final bars. The show went from first cut to final master in under a week, through daily reviews with VML, and was delivered for testing in the venue ahead of two live shows.
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