A Roblox world for Eurovision 2025, combining rhythm games, country competition and custom watch parties
The commission
For the EBU, SEED took Eurovision 2025 into Roblox with a world built around music, national pride and watching together. The brief connected fans’ activity in-game with the unfolding contest.
How it was made
SEED developed and launched rhythm games using official songs, customisable watch parties and country-based competition. Social features and live updates connected the world to the official broadcast and gave fans shared activities between event moments.
Results
- 1.95M+
- Visits · 2025 and 2026 editionsRoblox, as of 20 Oct 2026
- 11.7K+
- FavouritesRoblox, as of 20 Oct 2026
An invitation to participate
The party hub
More work
All work-
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A tour launch for United Talent Agency, bringing N-Dubz into four cinematic worlds through live performance, designed environments and generated sequences -
Stella McCartney Save What You Love
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