OMG, 2AM and Bad Manor: original AI films directed and produced with OpenAI’s Sora team for launch, showcase and social use
About the project
We directed and produced original short-form work with OpenAI’s Sora team. Three briefs called for three distinct films: OMG for the launch, 2AM for the showcase and Bad Manor for social channels.
Each film develops its own story, visual treatment and rhythm through AI production. The collection moves between fashion, heightened environments and character-led scenes, showing different creative uses of the same production method.
Direction and AI production
2AM · Created for the Sora showcase
Bad Manor · Created for Sora’s social channels
More work
All work-
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Stella McCartney Save What You Love
Generated birds become part of Stella McCartney’s feather-free SS25 fashion story. SEED supplied creature art direction and compositing into existing campaign photography.
