Brand Launch Film

About the project

Epassi is a European employee benefits platform: one app where people spend the allowances their employer provides on lunch, sport, culture and wellbeing. For its brand renewal, Epassi wanted a launch film about how those benefits feel, not how the platform works.

We shaped the story, storyboard and music-led edit with Epassi’s team, then produced the film through an AI production workflow. One hero carries the film. On his way home from work, a holographic activator drawn from the new Epassi mark appears on the glass beside him, and one touch sets his evening in motion: the climbing wall, the gym, a yoga class, a bike ride and dinner with friends, until the celebration spreads across a city rooftop. Cutdowns were delivered for social channels.

AI-led film production