A Roblox house shaped by children’s ideas, with mini-games and assets for a Swedish national campaign. SEED with agency partner Nord DDB.
The commission
Working with Nord DDB, SEED created a Roblox experience for Ronald McDonald House Sweden. Children staying in the charity’s houses helped imagine a world where they could connect with friends and family.
How it was made
Their ideas became rooms, outdoor spaces and mini-games, from an always-Christmas room to treetop challenges. SEED also supplied creative assets for the national campaign across outdoor, print, cinema, video, television and restaurant materials.
Results
- 45.5K
- Total visitsCase study, as of 1 Feb 2023
- 2,200+
- Children who playedGuldägget 2024 entry, as of 1 Mar 2023
- +29%
- Rise in donationsGuldägget 2024 entry, as of 1 Mar 2023
A place to feel at home
Explore together
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