A product film for FibreTrace, turning fibre verification and physical marker technology into a visual story for conference screens through AI-assisted production
About the project
FibreTrace needed to explain physical marker technology that works at a scale the eye cannot see. We produced an AI-assisted product film to make fibre verification a visual story for conference audiences.
The film connects material detail with the wider journey of the product. Close views, abstract imagery and transitions between processes give the technical subject a sequence the viewer can follow on screen.
AI-assisted explainer production
Selected frame from the project film
Selected frame from the project film
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